Wednesday, April 27, 2016

Marketing as a strategy

CLICK To see article
This article talks about how people assume something in order to get fast sales, a lot has to do with advertising and marketing perspectives. I found it quite interesting and hope you do too!

Friday, April 22, 2016

Trumped in Chicago

After the debate talked about how small Trump's hands were... Chicago came up with these when he came into town! hahaha

Prostate Cancer Poster in the Women's bathroom?

Interesting, perhaps they're targeting women because they'd be the ones to tell men to get tested?

Tuesday, March 15, 2016

Giving the customer what they want... in "Last Class"


I was particularly interested in this because it was the airlines listening to customer needs. People didn't care how they flew as long as the prices were low. That's some market research conclusions put in action!
CLICK to article

I wish some key fast food was in Oz...

So I searched, why isn't chick-fil-a or in n' out burger in Australia or global?! Seems like they could make some serious money if they were to expand. Then again Chick-fil-A's brand image is also very religious. But, gosh the chicken is good, and almost every Aussie I've met loves Chicken.
Click to Article

Saturday, February 20, 2016

Marketing a House as "sexy"

Here's an advertisement I saw today in the paper for a house.
The "sexiness" of the house... Is this real life? It makes me wonder if the real estate agent is just bold and trying to catch people's attention or if he actually thought that was a good way to describe the home.

Re-starting my Blog, with inspiration from my MBA Course.

Looking back when I was at university and started this blog for fun, I think I didn't expect to say anything memorable or insightful. But when I review it now, I see a glimpse into my mind of the past. It's very interesting to see how much you yourself have changed over time. I hope to continue this blog.

Recently, I began an MBA at the University of Adelaide.
Living in a completely new country has been exciting. This MBA allows me to meet a variety of new people with various perspectives. Even though I have lived in Australia since December 2013 (wow, only just realize how long it's been!) I think work and travelling has kept me so busy that I don't get a chance to actually explore Adelaide/ South Australia. In fact, I still haven't been to Sydney or Melbourne which shocks many Australians.

Anyhow, for the time being I'll focus on some interesting marketing concepts and how they come up in every day life. I think marketing in Australia is quite interesting, coming from the U.S. where there is so much focus on capitalism and consumer market, I saw a huge difference. For example, the "customer always comes first" mentality is quite prevalent in the U.S. and hugely emphasized but, that's also born out of a culture of capitalism and marketing, now Australian culture is a bit different; When I went to a restaurant, I wasn't getting the services I was accustomed to, because the waiters didn't expect a tip. It's a different culture, based on it's governmental policies and social priorities that I'm learning more about each day.